Nestle: Indias success story

Nestle: Indias success story With an employee-strength of over 3000 and turnover of US$ 497 million in 2003, Nestle India is one of the leading companies in the FMCG space in India. The company is acknowledged amongst Indias Most Respected Companies and amongst the Top Wealth Creators of India. During the first half 2004, the company registered a total income of US$ 257.8 million and net profit of US$ 23.73 million. Nestle India is a 61.85 per cent subsidiary of Nestle S.A. Switzerland and was incorporated as a limited company in 1959. It produces a wide range of products including beverages, prepared dishes and cooking aids, milk products and nutrition, chocolate and confectionery. Milk products and nutrition account for around 45 per cent of Nestle Indias total revenues. The companys beverage products generate 22 per cent of the companys total revenues, while prepared dishes and cooking aids generate 18 per cent, and chocolate and confectionery 15 per cent. Major Player in processed foods: Nestle India has over the years built strong brands like MAGGI, NESCAFE, CERELAC, LACTOGEN, KITKAT and POLO. Nestle is major player in many segments of the FMCG sector such as noodles and sauces [MAGGI], instant coffee [NESCAFE] and weaning foods. Nestle products are sold throughout India and are also exported to Russia, Hungary, Japan, USA and several other countries. These include certain international products like Nescafe and Lactogen, as well as select culinary products to meet the demand of the ethnic Indian population living abroad. For three years in succession [from 1999-2000 to 2001- 2002], Nestle India was recognized with the top Exporter Award for export of Instant Coffee, and for export of all coffees to Russia and CIS Countries. Factors for success The culture of innovation and renovation, continuous improvement and the thrust on value-for-money and affordability have helped the company to focus on adding value for the consumer. The company has continuously focused on operational efficiency; improving product availability and visibility and initiated efforts to make its products more relevant to the consumers. This has been supported by the distribution of smaller stock-keeping units (SKUs). There has been continuous focus on the seven value drivers, namely: Sales growth Profit margin Working capital intensity Fixed capital intensity Income tax rate Cost of capital Value growth duration Promotion strategy for market expansion: The following are some of the strategies used by Nestle for market expansion: Availability of NESCAFE enhanced through an expansion of the vending machine network. New consumption opportunities for chocolates and confectionery were identified and developed in areas like railway platforms, college canteens and major events. Nestle set up Cafe Nescafe and Coffee Corners across metros and mini-metros. Thrust on supply chain: During the past few years, Nestle India has continuously focused on improving the supply chain to reduce wastage, improve efficiencies and provide consumers with fresh stocks all the time. Reduction in the finished goods inventory pipeline to improve freshness of stocks and reduce working capital Control on distribution costs through innovative measures Sustained improvement in customer service levels to improve product availability across all geographies and channels Reduction in obsolescence of materials Competence in research and development: The company has access to the Nestle Groups proprietary technology/brands, expertise and the extensive centralized research and development facilities. The culture of innovation and renovation and benchmarking of consumers tastes and products is facilitated in the company by the unique Experimental Kitchen and 2Sensory Laboratory at the Head Office. Leveraging the India Advantage: Outsourcing manufacturing Nestle India has six factories and a large number of co-packers who manufacture products to Nestle specifications. Outsourcing IT advantage The Nestle Group is in the process of implementing the GLOBE project across its operations worldwide. GLOBE is a unique project and the largest of its kind and will enable the Nestle Group to maintain its competitive advantage in the increasingly complex environments of the future. Leveraging the vast consumer base in India Nestle has an optimistic outlook on the Indian economy as the income of people is increasing and the lifestyles are changing. Nestle is keen on leveraging the vast consumer market of India. Future plans: Nestle Indias objective is to manufacture and market the companys products in such a way so as to create value that can be sustained over the long term for consumers, shareholders, employees and business partners. Nestle aims to create value for consumers that can be sustained over the long term by offering a wide variety of high quality, safe food products at affordable prices. The company continuously focuses its efforts to better understand the changing lifestyles of modern India and anticipate consumer needs in order to provide convenience, taste, nutrition and wellness through its product offerings.

Greek Art - The Geometric Period, Classical Period, and Hellenistic Period :: Greek Art

Greek Art - The Geometric Period, Classical Period, and Hellenistic Period Over a period of time Greek art of the past has changed and evolved into what we value in todayà ­s society as true art and services as a blue print of our tomorrow. As we take a closer look at the Geometric Period and stroll up through the Hellenistic Period allow me to demonstrate the changes and point out how these transitions have served the elements of time. During the geometric period the Greeks style of vase painting was know as Proto-geometric because it was preceded and anticipated the Geometric style - was characterized by linear motifs, such as spirals, diamonds, and crosshatching, rather than the stylized plants, birds, and sea creatures characteristic of minoan vase painting. Artist of the geometric time period created decative funerary art to be placed at the tombs of there dead. These pieces were made of ceramic and created in the form of geometric shapes, hence the time period. One such piece is a vase from the Dipylon Cemetery, (750 BCE) its over-all shape is like that of a hemisphere supported by a cylinder. We also notice that the vase is divided into registers and here the humans are depicted as part of a narrative. The body of the deceased is placed on its side and set on what would appear to be a pedestal in the center of the top register. The form used to represent the human figures are somewhat abstract. For example triangles are used for the torsos, the head is a triangle in profile, round dots would stand in for the eyes and long thin rectangles would serve as arms. The figures have tiny waists, and long legs with bulging thigh and calf muscles. The abstract designs were painted with a clay slip and to still a page form the Egyptians, all the humans were shown as full-frontal or full-profile views that emphasize flat patterns and outline shapes. However unlike the Egyptian funerary art the Greeks focused on the survivors, not the fate of the dead. During this period it was customary to create vases that did not contain supernatural beings, nor made reference to the afterlife that might have provided solace for the bereaved. Another early piece that surfaced back in the late tenth century was the Centaur, half-human, half-horse.

Dances with Wolves Essay

Making friends with wolves and Indians? Two things an American soldier would have never dreamed of. â€Å"Dances with Wolves† is the name rightly given to Lieutenant John Dunbar by the Sioux Indian tribe he befriends. The director, Kevin Costner stars in this award winning film masterpiece. The plot of this movie involves unrealistic aspects that are convoluted yet resolved. The dialogue was simplistic and believable due to the complexity of communication between the white people and Indians. The unrealistic aspects begin the movie off when John Dunbar rides horse- back into confederate lines alone, and comes out without harm done. This act was viewed as an act of suicide yet John undermines this unbelievably. The themes in this movie include racism, love and friendship, and loyalty and betrayal. Racism is shown by the white American soldiers who judge the Indians by stereotypes before they meet them. John Dunbar is the exception because he shows compassion and peace toward them which is ultimately beneficial as they help each other in various ways, one being the buffalo hunt. Friendship is created by John showing kindness to the Sioux, and love comes later on when John marries the white Sioux Stands with Fists. When the Union soldiers came out to Dunbar’s soldier fort, then he returns from living with the Sioux, they mistake him as a trader. John unsuccessfully tries to show them he has not betrayed the Union, but made peace with the Sioux. The recurring symbols in Dances with Wolves are presented in the title: a wolf and a dance. Dunbar is at first afraid of the wolf, as the wolf is of him. Over time, Dunbar gets over his fear and becomes fascinated with the wolf. He gains the wolf’s trust by feeding him. Eventually, they become used to each other. It is unusual for these two natural enemies to become friends, but Dunbar’s willingness to â€Å"get to know† the wolf leads him to  understand that the stereotypical view of the wolf as a savage killer is not accurate. This is an exact comparison of the relationship of Dunbar and the Sioux Indian tribe. The acting in Dances with Wolves was well done and very genuine in my personal opinion. Kevin Costner performed astoundingly well as John Dunbar. He really seemed to connect with the character. Also, as Kevin being the director gave a n advantage and emphasis on the way the acting turned out as a whole. The actors who played Indians were amazing, as they should be for being professional actors. These roles were tough to encompass but as a whole the cast was phenomenal. The viewers of this film, from my perspective were satisfied with the film and did not get bored as the action packed scenes keep you on your toes and engrossed in the movie at all times. The costumes were very realistic and and well made. The film was quite advanced being made in the time period it was. St. David’s field in Tennessee had a lot to offer the creation of the movie. The significance of the set was the vast landscape performed on. The great prairie has no limit on space which I feel the film benefited greatly from. The buffalo hunt could not have been filmed differently in regards to the land. Also the amount of horseback riding was greatly influenced by the plethora of open field and grassland. At the end of Dances with Wolves, the viewer is left awestruck by the forbidden love of a white man and his foreign friends. The courage of this white man to fight against all odds and accomplish something miraculous is unbelievable for the time period, making it the movie of a generation that will live on in the hearts of the viewers.

The Effect Of Information Technology On The Creativity Of...

After reading the article, it is clear that this study was a correlational study between the use of information technologies and creativity in 12 year olds of varying gender and race. The hypotheses that the researcher looked to investigate in this study is that the information technologies in question have some effect on the creativity of 12 year old children. Due to their desire to check for as many confounding variables as possible, there are several variables that define both the participants as well as the technologies themselves. The participants are categorized by Race (Caucasian and African American), Household income (ranging from under $20,000 to over $200,000), and gender. They are also further categorized by their uses of the four chosen information technologies (Video Games, Cell Phones, Computers, and Internet) and the genre of their favorite video game. The genre of the video game was placed into one of six categories being Violent, Action-adventure, Racing/driving, Sp orts, Interpersonal, or Other. The researchers then create four measures of study to compare to the previously mentioned classification. The four measures are four different questions based off of two scenarios given to the children. The first question is based off how creatively they write a story based of a curved shape. The other three questions were based off an image that the children had to create questions for, the possible causes for the situation in the image, and the possible resultsShow MoreRelatedWhat Does Technology Use Hinders Or Heightens Creativity?913 Words   |  4 PagesIn the 21st century, technology is an unavoidable part of most lives. The Internet, mobile phones, computers, laptops, and televisions have become the preliminary mediums for accessing information. Constantly, the media is reporting findings from the scientific community. 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